Fashion forward footwear firm, ALDO recently debuted it’s a for Aldo fragrance collection for men and women. The line is defined by color and sports a frenetic new video campaign with techno music in which the fragrance packages shift like puzzle pieces or builidng blocks.

The collection features five scents – Red, Yellow, and Blue for women and Red and Yellow for men. Users are encouraged “to discover their fragrance personality and color” in a game-like process in which customers choose the fragrance by picking the color that appeals to them.

“Colors are like personalities. Scents can be complex, but everyone knows their favorite color. It’s never been easier to find yourself, ” said Douglas Bensadoun, ALDO Creative Director.

The fragrances were created Givaudan and Robertet. The packaging is minimalist and uses stackable block-shaped Zamack metal bottles, which look like children’s building blocks. Bold lettering and a matte finish complete the package.